01creative-intel.md
Market Research
Find the angles already winning.
100+ sourcesMake AI easy for marketing.
Build an AI foundation you keep using, so campaigns, content, and reports get done faster.
100% AI images
The setup tax
Your team explains the same thing to AI every day.
Brand, audience, tone, rules. Every new chat asks for them again. The work gets done, but it never gets easier.
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+Ask anything
THE LEVEL-UP
What if AI could keep getting easier and better?
AI gets easier as your team moves up four levels: prompting in tabs, then reusable workflows, then systems that remember how you work, then agents that run the work for you.
Click the levels
WHAT YOU LEARN TO BUILD
In 2 days, learn how to make AI research, build, set up, and improve your campaigns
Build the campaign loop.
Leave with a reusable campaign workflow your team can keep running and improving.
Six real outputs. Each one feeds the next.
Click an output
Live research dashboard
Meta
Reddit
Reviews
IG/TikTok
100+sources mapped
Barrier repair96
No sting82
RM 4/drop74
Texture macro68
Before/after risk61
Shop now55
S1 · Sources tracked
| Advertiser | Type | Markets | Last seen |
|---|---|---|---|
| Brand X (Ceramide Repair) | Ad Library | MY, SG | Jun 2026 |
| Brand Y (Skin Barrier) | Ad Library | MY | Jun 2026 |
| r/SkincareAddiction | Forum | Global | Ongoing |
| r/AsianBeauty | Forum | MY, SG, KR | Ongoing |
| Google Reviews (Shopee, Lazada) | Reviews | MY | 18 reviews |
S2 · Voice of customer
PAIN"my barrier's wrecked, everything stings"Reddit
DESIRE"just want skin that isn't angry anymore"×8
OBJECTION"RM120 for 30ml, convince me it's worth it"Google
TRIGGER"calmer skin in two weeks" saved 3× more than price hooksAd Library
LANGUAGE"barrier repair" "ceramide" "no sting": top 3 by frequencycross-channel
ANTIbefore/after splits flagged 3× more in skincare verticalMeta policy
S3 · Visual patterns
Dominant Close-up texture shots, natural light, no text overlay on image
Colour Warm neutrals (beige, sand, cream), skin tones, minimal brand colour
Composition Product-on-skin macro, hand-holding-bottle, single-subject centre-frame
Overlays Headlines in body copy zone below image; no burned-in text above fold
Anti-pattern Before/after splits, clinical graph overlays, influencer talking-head stills
S4 · Copy patterns
Hook type Problem-agitate ("Your barrier is broken") outperforms benefit-lead 1.8×
CTA lang "Shop now" beats "Learn more" by 2.1× on conversion; "Try it" splits the middle
Offer frame Cost-per-use ("RM 4/drop") outperforms total price in 4 of 5 tested ads
Tone Calm, clinical-adjacent. No exclamation marks. Reads like a dermatologist, not a brand.
S5 · Evergreen winners
| Advertiser | Days running | Format | Why it works |
|---|---|---|---|
| Brand X | 94 days | Carousel | Texture close-ups, no text overlay, "your barrier" hook |
| Brand Y | 67 days | Static | Cost-per-drop framing, single product on marble |
| Brand X | 51 days | Reel | UGC unboxing, reaction format, no script |
S6 · Recommendations
For write-blueprint
Lead with problem-agitate hook: "Your barrier is broken"
Frame price as RM 4/drop in primary text
Use "Shop now" CTA, never "Learn more"
For create-images
Texture close-ups on warm neutral backgrounds
Product-on-skin macro shots, natural light
No text overlay on the image itself
Avoid
Before/after splits (Meta flags in skincare)
Clinical graph overlays or percentage claims on image
Influencer talking-head stills (underperform 40%)
S7 · Research log
| Run | Sources added | Key finding |
|---|---|---|
| D1 09:14 | 32 (forums, reviews) | "barrier repair" language cluster discovered |
| D1 10:02 | 15 (ad libraries, IG) | Before/after anti-pattern confirmed across 3 brands |
Brand Brain files
Context map
Voice
Audience
Visual
Proof
Brand Brainsaved context
Ad seriesVoice + visuals stay consistent
Every variant inherits the same claims, audience, and visual rules.
SetupCampaign structure matches strategy
Audience, naming, budget, and CTA choices come from one source.
ReportMeasures the right signals
The weekly report knows which angles, objections, and tests matter.
OptimizeLearning compounds
Winning language feeds the next creative round instead of disappearing.
Company context
Company
Brandless is a DTC skincare brand in Malaysia. It is the no-nonsense alternative to over-formulated serums: fewer claims, clearer proof, calmer skin.Voice
Calm, clinical-adjacent, and precise. Reads like a dermatologist who texts, not a beauty influencer. No exclamation marks, no hype words, no emojis.Visual
Warm neutrals, clean product shots, macro textures, and natural light. Minimal text on image. The product is the hero, not the model.Reusable messaging
1Barrier repair, not miracle skin (use proof before promise)
2Calmer skin in two weeks (clinical test, n=42)
3RM 4/drop, easier to understand than RM 120/bottle (cost-per-use frame)
4No fragrance, no actives, just ceramides (ingredient rule)
Creative rules
| Area | Do | Avoid |
|---|---|---|
| Voice | Short, calm, specific | Hype, claims without proof |
| Visual | Texture, serum, warm neutral light | Before/after splits |
| Copy | Lead with barrier pain or cost-per-use | Generic glow-up language |
| CTA | Shop now / Try the serum | Learn more as default |
What it feeds
| Output | Uses the Brand Brain for | Status |
|---|---|---|
| Campaign brief | Goal, audience, offer, key messages | generated |
| Ad series | Voice, visual direction, objections | generated |
| Setup plan | Audience mapping, naming, creative rules | staged |
| Reporting | What to measure and what to test next | scheduled |
talent maya
talent aiman
product serum
brand wordmark
Sensitive-skin KL. Calm voice. Warm neutral visuals. RM 4/drop.
4 inputs → 1 Brand Brain
The campaign anchors. One powerful, finished image.
product hero
bare skin
manifesto
for everyone
A key visual is one moment. A storyboard tells the story. Not sure which wins? Run all three.
A Your barrier, rebuilt the 14-day arc
01 day 0
02 the sting
03 one drop
04 day 14
05 shop
B Nothing to hide the bare-truth reel
01 just me
02 one ingredient
03 ceramides
04 apply
05 calm
C RM 4 a drop the value reel
01 RM 4
02 vs coffee
03 8 weeks
04 shop
Ad seriesGenerate all ten. Test the winner.
10
ads
ads
- 01Start with reusable contextTalent, serum, wordmark, audience, voice.
- 02Save the Brand BrainEvery output uses the same positioning and rules.
- 03Create campaign variantsKey visuals, reels, carousel cards, storylines.
- 04Run the test loopWinners scale. Losers teach the next round.
key visual
storyline
reelThe point: your team is not making one ad. They are learning the system that turns one Brand Brain into a testable campaign set.
talent aiman
talent maya
unit 2BR show
brand wordmark
Helpful agent voice. Urban family audience. Honest home visuals.
4 inputs → 1 Brand Brain
The campaign anchors. One honest, finished image.
handover
the view
manifesto
moved in
A key visual is one moment. A reel tells the story. Not sure which wins? Run all three.
A Viewing to keys the buyer's journey
01 scrolling
02 viewing
03 numbers
04 booking
05 keys
B The honest tour the walkthrough reel
01 intro
02 living
03 kitchen
04 view
05 DM me
C Rent vs own the value reel
01 renting
02 compare
03 RM 1,850
04 book
Property launchTurn one listing into a testable funnel.
12
assets
assets
- 01Collect the real inputsAgent, buyer, show unit, wordmark, offer rules.
- 02Lock the Brand BrainHelpful agent voice and honest home visuals.
- 03Build storylinesViewing journey, honest tour, rent-vs-own value.
- 04Package for approvalAll variants are staged before anything goes live.
key visual
journey
CTAThe point: the workshop teaches campaign architecture, not one-off content. A property brief becomes multiple audience-ready angles.
talent aiman
talent maya
vehicle coupe
brand wordmark
Premium EV voice. Quiet power visuals. Malaysia launch rules.
4 inputs → 1 Brand Brain
The campaign anchors. One cinematic frame.
studio
night drive
manifesto
lifestyle
A key visual is one moment. A reel tells the story. Not sure which wins? Run all three.
A Dusk to charge the day arc
01 dawn
02 launch
03 coast
04 night
05 charge
B Silence the sensory reel
01 press
02 glide
03 interior
04 tunnel
05 VANTA
C Cost per km the value reel
01 zero fuel
02 vs petrol
03 500 km
04 test drive
EV launchMake the campaign cinematic and testable.
3
arcs
arcs
- 01Anchor the launch worldDriver, owner, vehicle, wordmark, premium voice.
- 02Build campaign anchorsStudio, night drive, manifesto, lifestyle visuals.
- 03Split into story arcsDusk-to-charge, sensory silence, cost-per-km value.
- 04Measure what winsTurn performance into the next creative brief.
key visual
story arc
CTAThe point: the same workflow adapts across verticals. The team learns the campaign system, not a skincare-specific trick.
Governing thought
Your barrier is the foundation. Every ad proves it, every metric measures it, every test refines it.
Campaign setup (immutable)
Objective Conversions · purchase
Destination brandless.my/serum (Shopee deeplink on mobile)
Format mix Static 60% · Carousel 30% · Reel 10%
Daily budget RM 430 PAUSED
Naming BL_Serum_[audience]_[angle]_[format]_v[n]
CTA Shop Now
Pixel bl-main-231 · purchase event
Attribution 7-day click, 1-day view
Launch readiness
Budget + variant planpaused until sign-off
60%static
30%carousel
10%reel
ReadyPixel + purchase event checkedpass
ReadyAudience sets named and mapped4 sets
ReadyAd units linked to Brand Brain2 angles
GateClient approval before publishpaused
NextWeek 2 report creates test queueauto
Audience mapping
| Name | Definition | Size | Bid |
|---|---|---|---|
| Core | Sensitive-skin, KL, F 25-40 | 340K | Lowest cost |
| LAL 1% | Purchaser lookalike | 520K | Lowest cost |
| Retarget | Site visitors 30d | 12K | Cost cap RM 40 |
| Engaged | IG engagers 90d | 28K | Lowest cost |
Ad unit 1 · Barrier-repair
Primary text A 118 chars
Your barrier is the foundation. When it breaks, everything stings. This rebuilds it in 14 days. Ceramides only. No fragrance.
Primary text B 94 chars
Two weeks. That's how long it took for 42 women to feel the difference. No actives. Just ceramides.
Primary text C 86 chars
RM 4 per drop. Cheaper than the moisturiser it replaces. And it actually repairs your barrier.
Headline A
Calmer skin in 14 days
Headline B
Your barrier, rebuilt
Description
Ceramide barrier-repair serum. Free shipping over RM 99.
Ad unit 2 · Cost-per-drop
Primary text A 102 chars
RM 4 a drop. 30ml lasts 8 weeks. That's less than your daily coffee for skin that stops fighting you.
Primary text B 88 chars
Everyone told you to spend more. We made a serum that costs RM 4/drop and actually works.
Headline
RM 4/drop. Barrier repaired.
Creative testing protocol
Structure A/B on primary text within each ad unit. One variable at a time.
Graduate Winner at p > 0.95 confidence after minimum RM 200 spend per variant.
Freq cap 2 impressions/person/day across ad sets. Monitor fatigue at day 14.
Iteration Losers inform the next round. Winners move to Evergreen ad set.
Execution sequence
1 write-brief
2 research-meta-ads
3 write-blueprint-meta-ads
4 create-images
5 config-meta-ads (builds the campaign from this blueprint)
6 report-campaign (auto-runs weekly)
Budget RM 0 until approval · nothing goes live without sign-off
Executive summary · Week 2
Barrier-repair angle outperforming Cost-per-drop by 62% on CTR
Cost per lead dropped RM 4.20 week-over-week at the same spend
Retarget audience converting 3.1× better than core prospecting
UGC-style creatives driving 2× more saves than studio shots
Recommended: scale Barrier-repair, pause Cost-per-drop v2, launch UGC angle test
Campaign scorecard
SpendRM 3,010on target
Conversions67+40%
CPARM 44.93down RM 14.86
CTR3.4%+62%
Week 1 → Week 2CPA down · CTR up
CPACTR
AudienceCPA by segment
Creativesaves / 1k imp
Test results
Primary textBarrier-repair beats Cost-per-dropp = 0.97 · 1,840 imp ea
CreativeUGC unboxing leading studio shotp = 0.91 · needs 200 imp
FormatCarousel vs Static still openp = 0.68 · +3 days
Recommendations
↑ Scale Barrier-repair ad set +30% daily budget
⏸ Pause Cost-per-drop v2 (CPA 2.1× target)
+ Launch UGC angle test with 3 new primary text variants
+ Create retarget-specific creative (higher intent copy)
⏸ Hold Engaged audience, review after 500 more impressions
6-week trend
| Week | Spend | Conv | CPA | CTR | ROAS |
|---|---|---|---|---|---|
| Wk 1 | RM 2,870 | 48 | RM 59.79 | 2.1% | 1.6× |
| Wk 2 | RM 3,010 | 67 | RM 44.93 | 3.4% | 2.3× |
| Wk 3 | projected | ||||
| Wk 4 | projected | ||||
01Reportweek 2 signal
02Decidescale / pause / test
03Draft3 new variants
04Stageapproval gate
05Scalewinners only
feeds Brand Brain + Ad Series
Week 1 → Week 3 forecastCPA down · CTR up
CPACTR
ScaleBarrier-repair A
Move winner into Evergreen ad set and lift budget 30%.
PauseCost-per-drop v2
CPA is 2.1x above target, so the spend stops here.
TestUGC unboxing
Generate 3 primary-text variants from report findings.
Next test queuehuman approves
LiveBarrier-repair A → Evergreenp .97
DraftUGC unboxing × 3 hooksRM200 ea
HoldCarousel vs Staticp .68
LearnNew review scrape → objection anglesWk 3
GateNo publishing before sign-offpaused
↻ weekly report becomes the next Ad Series brief · winners scale, losers teach the next round
02brand-brain/
Brand Brain
Store the context once.
reusable memory03ad-series/
Ad Series
Generate ten. Test the winner.
feed · story · reel04meta-blueprint.md
Campaign Setup
Stage the launch before spend.
approval ready05report-wk2.md
Reporting
Turn performance into decisions.
auto-written06optimize.loop
Optimize
Winners scale. Losers teach.
weekly loopFull 2-day course outline
Day 1 · Creative first, then context
9:00-10:30Get RunningOpening promise, the 4 levels, Codex live on every laptop, a first prompt with the 5-element formula, and a wow-ad teardown.
10:45-12:30Key VisualBuild the first branded campaign visual in Codex, then adapt it into angle, crop, size, and format variants.
1:30-3:00Build the Brand BrainTurn pains, desires, objections, company context, voice, and visual rules into reusable marketing context AI can use across every output.
3:15-5:00Ad Series + PlaybookRebuild into 3-5 visuals on the new kit, then save the process as a Codex workflow or Skill draft.
5:00-5:30Wind-DownGallery walk, reflection, Day 2 preview.
Day 2 · Set up, extend, capstone
9:00-10:30Recap + Real SignalsRe-run the Day 1 playbook, pick a direction, then OAuth into your own Meta ad accounts and inspect real signals.
10:45-12:30Setup + MeasurementStage naming, structure, audience, and creative as a draft Meta setup (paused), plus what to watch after launch.
1:30-3:00Extend CodexPlugin tour and install one, a voiceover Skill via a Google AI Studio key, then build a second Skill from your own repeated task.
3:15-5:00Capstone + ShowcaseRefine the full campaign with trainer support, schedule a workflow as a Codex Automation, present in 2 minutes.
5:00-5:30Wind-DownReflection, the Monday Move, community invite, and booking the 2-week follow-up.
15m breaks mid-morning and mid-afternoon, lunch 12:30-1:30. Two days, 14 hours, 8-12 participants, no prerequisites, HRD Corp claimable.
MY METHODOLOGY
Learn the foundations of Tools, Skills, and Context
You do not start from zero. You get my Tools, Skills, and Context System, built over hundreds of hours and real testing.
01
Tools
Let AI act across your stack instead of copy-pasting between tools.
You leave withA Meta Ads connection, so AI can build campaigns and pull reportsA WhatsApp connection for customer and team messages
02
Skills
A Skill is your process saved as a file AI can rerun. Write it once, reuse it without starting over.
You leave withMy research Skill for market, audience, and competitor discoveryYour own first Skill for a repeated marketing task
03ContextFiles &
ContextFiles &
Folders
Give AI the right files, so every output already knows your brand.
You leave withMy Brand Brain structure for company, audience, voice, and visual rulesA repeatable way to build new context for future campaigns
PROOF
Proof it sticks.
Teams do not just learn prompts. They leave with workflows, outputs, and habits they keep using.
0+marketers trained
0/5avg rating, NP Digital
0%would recommend
0companies in one SAMA cohort
Real rooms. Real participants. No stock photos.
We still use the brief template every month. It's the one thing from the workshop that stuck immediately.Participant, NP Digital workshop
The reporting workflow saved us half a day every week. We stopped building dashboards nobody opened.Participant, SAMA cohort
TRAINER
Built and taught by someone who runs these systems daily
- Head of Digital and Marketing at Care Concierge
- I spend ~RM 2,000/month on AI tools and teach you what I have figured out.
- Ten years in agency martech at ADA, Dentsu, and Publicis.
- Campaigns for Coca-Cola, Cartier, and Abbott across 12 countries.
AFTER THE WORKSHOP
Mastering AI takes more than two days. That is why my support continues.
The workshop is the starting point. What comes after helps the system become part of how your team works.
- Days 1-2The workshop
You build your AI marketing system live, on your own brand and tools.
- Week 2Follow-up session
A 1-2 hour session reviews what your workflow produced and keeps you on track.
- OngoingCommunity + updates
New examples and tool notes help the setup stay current as the tools move.
WHO IT IS FOR
Join as one marketer, or send the whole team.
One marketerOne marketer.
One marketer.
Ten times the output.
- Make your own ads, visuals, and pages
- Launch in days, not weeks
- Stop queuing for other teams
The whole teamThe same team.
The same team.
A whole new level.
- Simple posts become standout campaigns
- Everyone works like your best marketer
- More output, same headcount
FUNDING
There is a claim route for both ways in.
Sending a team? HRD Corp claimable under the SBL scheme. Paying for yourself? Fees may qualify for up to RM2,000 in personal tax relief.
CLAIMABLE TRAININGFAQ
Questions people ask
The practical details before you join, or before you bring this to HR, L&D, or your marketing lead.
No. There are no prerequisites. Pre-work walks every participant through the install, ideally the day before. Anyone who misses it gets set up on Day 1 morning.
Claude or Codex, the two AI systems I run my own business on. Both work in plain English. Each session runs on one of them, agreed with you beforehand; the course outline above shows a Codex run. Every participant leaves with an account set up, tools connected, and their brand context loaded.
A laptop, an account for the session’s AI tool (set up during pre-work), one campaign or workflow idea, brand guidelines if available, and Meta ad account access for Day 2.
No. Live publishing stays behind approval; participants prepare draft setups only.
Your company must be a registered levy contributor. The claim runs under SBL (Skim Bantuan Latihan), and I guide the submission step by step.
No. By the end of Day 2 the team has a campaign workflow saved as files, Skills, context, and a playbook they can run without me in the room.
Yes, join a free AI for the Rest of Us session on a Wednesday. Same hands-on format, one hour, no pitch.
WAITLIST
I'm interested.
Join the waitlist for the next public class, or switch to the team option and tell me what your team needs. Either way, I will reply within one business day.