JW& CO.

Jia Wei Tan & Collaborators

JWT & CO.

GROWTH MARKETINGMARTECH & ANalytics Agency

Fast forward your digital maturity to drive business growth

Growth: ▲ 33.3%

80%

Average

+ $2,473.65

Performance

Quarter 🔻

Investment
$123,456

Revenue
$654,321

Profit
+ $530,865

Working experience with industry leaders:

CORE SERVICES

Helping clients across all project phases:
Discover → Build → Operate → Transfer

Digital Strategy & Training

Frameworks:

  • HRDF Certified Training
  • OMTM & NSMs
  • Customer Journey Mapping
  • Jobs-To-Be-Done
  • Pirate Metrics (AAARRR) Funnel
  • G.R.O.W.S. Process

Performance Marketing

Channels:

  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Twitter Ads
  • LinkedIn Ads
  • and more…

Retention Marketing

Tools:

  • Salesforce Marketing Cloud
  • HubSpot Marketing Cloud
  • Microsoft Dynamics365
  • CleverTap
  • Braze
  • Klaviyo
  • and more…

Marketing Analytics

Tools:

  • CDPs (Segment, Treasure Data, Meiro)
  • Google Analytics 4
  • Adobe Analytics
  • Branch.IO
  • AppsFlyer

Product Analytics

Tools:

  • Google Analytics 4
  • MixPanel
  • Amplitude

WHY CLIENTS CHOOSE US?

We drive growth w/ clarity & structure while delighting customers

Our north star is joyful collaborations

CORE VALUE #01

DIGITAL
CONSULTING

Prioritizing clarity & structure in
every engagement

Delightful engagements by prioritizing clear communications and alignment with customer needs, supported by a structured problem-solving approach with deep domain expertise.

CORE VALUE #02

GROWTH
MARKETING

Investing in efforts aligned
to your business growth

Designing and optimizing marketing efforts towards delivering results based on business north star metrics – key examples: acquisition (CPL, CPA, CAC) & retention (CLTV, NPS, Churn Rate).

CORE VALUE #03

MARKETING &
PRODUCT ANALYTICS

Decisioning based
on logic and data

Recommendations built on deep data analysis and evaluation. Think – “scientific method”, “statistical significance”, “naming convention”, “attribution”, “event tracking plan”, “AAARRR”, and beyond…

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Our north star is joyful collaborations

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Winning formula: structure, growth & analytics

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Nothing ventured, nothing gained

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Prioritizing clarity and structure in engagements

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Investing in efforts aligned to your business growth

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Decisioning based on logic and data

THE TEAM

Generalists & specialists
w/ deep domain expertise worldwide

Jia Wei

CEO, CONSULTANT & OPS

ex-ADA, ex-Dentsu, Publicis

Alex Wallis

TECH STRATEGY LEAD

Ominicom, ex-Dentsu

Mehdi Belghiti

ENGINEERING LEAD

Quickdialog, ex-Inetum

Mikie Pawaris

Growth Lead

Auto & General, ex-ADA

Elaine YL See

AI & DATA ENGINEER

Mercedes, ex-SEC

Kenneth

MANAGEMENT CONSULTANT

Petronas, ex-BCG

Ming Huey

MANAGEMENT CONSULTANT

SEEK, ex-McKinsey

Jun Kit

art director

Independent, ex-Bonia

Aaron

Graphic Designer

Independent

Pauline

DIGITAL MARKETER

Independent, ex-Money Lion

An opportunity to work with you would mean the world to us!

Work with me, and the leading deep domain experts across the world for success with your next project