JW& CO.
Jia Wei Tan & Collaborators
JWT & CO.
GROWTH MARKETING, MARTECH & ANalytics Agency
Fast forward your digital maturity to drive business growth
Growth: ▲ 33.3%
80%
Average
+ $2,473.65
Performance
Quarter 🔻
Investment
$123,456
Revenue
$654,321
Profit
+ $530,865
Working experience with industry leaders:








CORE SERVICES
Helping clients across all project phases:
Discover → Build → Operate → Transfer

Digital Strategy & Training
Frameworks:
- HRDF Certified Training
- OMTM & NSMs
- Customer Journey Mapping
- Jobs-To-Be-Done
- Pirate Metrics (AAARRR) Funnel
- G.R.O.W.S. Process

Performance Marketing
Channels:
- Google Ads
- Meta Ads
- TikTok Ads
- Twitter Ads
- LinkedIn Ads
- and more…

Retention Marketing
Tools:
- Salesforce Marketing Cloud
- HubSpot Marketing Cloud
- Microsoft Dynamics365
- CleverTap
- Braze
- Klaviyo
- and more…

Marketing Analytics
Tools:
- CDPs (Segment, Treasure Data, Meiro)
- Google Analytics 4
- Adobe Analytics
- Branch.IO
- AppsFlyer

Product Analytics
Tools:
- Google Analytics 4
- MixPanel
- Amplitude
WHY CLIENTS CHOOSE US?
We drive growth w/ clarity & structure while delighting customers
Our north star is joyful collaborations ♥
CORE VALUE #01
DIGITAL
CONSULTING
Prioritizing clarity & structure in
every engagement
Delightful engagements by prioritizing clear communications and alignment with customer needs, supported by a structured problem-solving approach with deep domain expertise.
CORE VALUE #02
GROWTH
MARKETING
Investing in efforts aligned
to your business growth
Designing and optimizing marketing efforts towards delivering results based on business north star metrics – key examples: acquisition (CPL, CPA, CAC) & retention (CLTV, NPS, Churn Rate).
CORE VALUE #03
MARKETING &
PRODUCT ANALYTICS
Decisioning based
on logic and data
Recommendations built on deep data analysis and evaluation. Think – “scientific method”, “statistical significance”, “naming convention”, “attribution”, “event tracking plan”, “AAARRR”, and beyond…
Our north star is joyful collaborations
Winning formula: structure, growth & analytics
Nothing ventured, nothing gained
Prioritizing clarity and structure in engagements
Investing in efforts aligned to your business growth
Decisioning based on logic and data
THE TEAM
Generalists & specialists
w/ deep domain expertise worldwide

Jia Wei
CEO, CONSULTANT & OPS
ex-ADA, ex-Dentsu, Publicis

Alex Wallis
TECH STRATEGY LEAD
Ominicom, ex-Dentsu

Mehdi Belghiti
ENGINEERING LEAD
Quickdialog, ex-Inetum

Mikie Pawaris
Growth Lead
Auto & General, ex-ADA

Elaine YL See
AI & DATA ENGINEER
Mercedes, ex-SEC

Kenneth
MANAGEMENT CONSULTANT
Petronas, ex-BCG

Ming Huey
MANAGEMENT CONSULTANT
SEEK, ex-McKinsey

Jun Kit
art director
Independent, ex-Bonia

Aaron
Graphic Designer
Independent

Pauline
DIGITAL MARKETER
Independent, ex-Money Lion
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